Generation Cup 2027

Vision What to expect Recap 2025 FAQ

Generational Clash 2027

Where Germany's most influential CEOs, investors, top athletes and unicorn founders meet. Not in a boardroom, but on the fairway. One day. Two generations. One winner takes it all. Played at the Golf Club Munich Eichenried - home of the BMW International Open.

27. June 2026 - Golf Club Munich Eichenried, BMW International Open & Generation Cup

Tournament Sponsors

THIS IS JUST THE BEGINNING

THE VISION

The Generation Cup is more than a golf tournament. It is the meeting point for the next generation of business leaders - where decisions are made, partnerships are formed, and impact is created beyond the boardroom.

Golf tournament crowd celebrating a winning putt

Build the most relevant business and sports community in Germany with us - Generation Cup 2026, Charity Network Event

GENERATION CUP 2027

WHAT TO EXPECT

One exclusive day alongside 72 of Germany's top business leaders and athletes - at one of Europe's most prestigious golf venues, as official partner of the BMW International Open.

1.000.000+

Organic reach by business thought leaders

TikTok, Instagram, LinkedIn and YouTube icons

Every round we play turns into support for charity

Charity Golf Event

Get access to the

BMW International Open

World's Top 50 Competition

We are an official partner of the BMW International Open. That means our guests don't just attend a golf event - they play where the pros play, backed by one of the most storied tournaments in European golf.

&GENERATIONAL CLASHGENERATION CUP

Bringing together

CEOs, Investors, Top-Athletes & Unicorn Founders

PARTNERS

Unicorn Bakery, BMW, MYPOSTER, CAA, commercetools, NXT Group

Stroke Play

BMW International Open

Tournament Conditions

GENERATIONALClash

2 Generations clash each other in one match - And one winner takes it all.

From First Light to Final Cheers

SCHEDULE & KEY MOMENTS

Golf Club Munich Eichenried

Münchner Str. 57

85452 Moosinning

Tournament Schedule

Golf Club Munich Eichenried

08:30 Uhr
-
Check-in & Breakfast
10:00 Uhr
-
Masterclasses (2x à 20 Min + Q&A)
11:30 Uhr
-
Range Ready & Warm-Up
12:30 Uhr
-
Tournament Opening & Briefing
13:00 Uhr
-
Tee-Time Shotgun-Start
19:00 Uhr
-
Welcome Back @ Clubhouse
19:30 Uhr
-
Fresh-up & Networking
20:00 Uhr
-
Charity Dinner

Clubhaus des Golf Club Munich Eichenried

Two generations fighting for the title

MEET THE TEAMS

Two teams in alternating tee shots and classic 1-on-1 match play. Golf becomes more than a sport: it transforms into a level playing field for legacy leaders and next-gen innovators to compete, connect, and co-create the future of business.

Dirk Hoerig - Team Future - commercetools

Robert Rosellen - Team Legends - ServiceNow

Simon Schmincke - Team Future - Creandum

Dieter Hoeness - Team Legends - ballwerk

Event highlights

GENERATION CUP 2025

The Generation Cup 2025 brought together 40 of the most influential business leaders across two generations - Team Legends and Team Future - for a one-day Ryder Cup-style showdown on the golf course. Competitive matchplay, interactive masterclasses, and a high-impact charity dinner created a platform where leadership met purpose.